B2B consulting & AI marketing
We solve complex commercial problems.
Grow helps enterprise leadership teams convert strategy into measurable revenue — combining commercial consulting, artificial intelligence and disciplined go-to-market execution.
The challenge
Growth problems are rarely marketing problems.
In complex organisations, commercial underperformance is usually structural: unclear segmentation, unreliable data, misaligned incentives and technology that was implemented but never operationalised.
Growth is no longer forecastable
Pipeline appears healthy in reporting and unreliable in practice. Boards receive numbers no one fully trusts.
AI investment without commercial return
Pilots demonstrate capability but never reach the P&L, because process and governance were never redesigned.
Marketing and sales measure differently
Two functions, two definitions, one revenue plan. Alignment fails at the level of data, not intent.
Complex buying groups, generic engagement
Seven or more stakeholders evaluate the decision. Most commercial models still address one persona.
Insights
Perspectives for decision-makers.
Artificial intelligence
The AI adoption gap between pilots and P&L impact
Most enterprise AI programmes stall between demonstration and deployment. The constraint is rarely the model.
June 2026
Go-to-market
Coverage models for seven-person buying committees
Enterprise decisions are made by groups. Commercial models still assume individuals.
May 2026
Measurement
Attribution for capital-cycle businesses
When decisions span two years, campaign-level measurement misleads more than it informs.
April 2026
Solutions
A single commercial system, built for your market.
We do not sell channels. We design and operate the system that produces revenue — then prove its contribution in terms your board already uses.
AI Consulting
Identify where AI creates measurable commercial value, and a governed roadmap to deliver it.
AI Automation
Replace manual go-to-market process with governed, auditable systems.
Account-Based Marketing
Concentrate effort on the accounts that determine your revenue plan.
Demand Generation
Create demand in defined segments instead of waiting to capture it.
Revenue Growth Strategy
One operating model across marketing, sales and customer success.
Marketing Automation & CRM
Data, attribution and workflow your revenue leaders can rely on.
Capabilities
Senior expertise, applied where the constraint is.
Every engagement is led by practitioners who have carried commercial responsibility. No handover to a junior delivery bench.
- Commercial diagnostics and segmentation
- AI strategy, governance and deployment
- Account-based programme design
- Demand generation in defined segments
- Revenue operations and data architecture
- Attribution and forecast modelling
- Sales and marketing operating model design
- Executive and board-level reporting
Measured outcomes
Evidence, not assertion.
Aggregate results across engagements in the last 36 months, reconciled with client finance teams.
- average growth in qualified pipeline
- 0xaverage growth in qualified pipeline
- average reduction in acquisition cost
- 0%average reduction in acquisition cost
- of engagements extended beyond initial scope
- 0%of engagements extended beyond initial scope
Industries
Sector context changes everything.
How your market specifies, procures and approves determines the commercial model. We build for those realities.
Manufacturing
Commercial growth for industrial manufacturers
Construction
Winning work in a bid-driven market
Software
Efficient growth for enterprise software
Healthcare
Commercial clarity in regulated markets
Architecture
Positioning practices for better commissions
Engineering
Commercial strategy for engineering-led firms
How we work
Diagnose. Design. Deliver.
A disciplined sequence. Nothing is built before the commercial case for building it is agreed.
01
Diagnose
A structured assessment of segmentation, coverage, data integrity and pipeline economics. You receive a written view of where growth is constrained and what it is worth to remove it.
02
Design
We build the commercial operating model: target accounts, motions, systems, governance and the measurement framework your finance team will accept.
03
Deliver
Execution alongside your team, with quarterly outcome reviews against the agreed investment case. Capability transfers to your organisation as we go.
Case studies
Outcomes our clients can defend internally.
Industrial manufacturing
€18M incremental pipeline through account concentration
A components group replaced channel dependency with a direct specification programme across 120 target plants.
- €18M pipeline
- ±12% forecast accuracy
Enterprise software
ARR growth restored to 31% with lower acquisition cost
Narrowing the ICP to three verticals and rebuilding the pipeline model with finance reversed a two-year slowdown.
- +31% ARR
- −27% CAC
Medical devices
19-point tender win-rate improvement in 14 markets
Evidence architecture and compliant automation turned documentation from a liability into an advantage.
- +19pt win rate
- 14 markets
Questions
Working with Grow.
Let's discuss where your growth is constrained.
A 45-minute executive conversation. No pitch — a structured view of where commercial performance is being limited and what it would take to change it.