Case studies
Outcomes, stated plainly.
Each engagement below was measured against a business case agreed before delivery began, and reconciled with the client's finance function.
Manufacturing
From distributor-led to demand-led
Precision components group, €480M revenue
A multi-plant components manufacturer needed direct commercial visibility without disrupting a 40-year channel network. We rebuilt segmentation, instrumented the quote pipeline and launched an account programme across 120 target plants.
- €18M incremental pipeline in four quarters
- Channel conflict avoided through shared reporting model
- Forecast accuracy improved from ±40% to ±12%
Construction
Engineering the pre-tender advantage
National contractor, 1,900 employees
A tier-one contractor was winning 1 in 9 bids. We introduced planning-stage project detection, disciplined bid qualification and a specifier engagement programme across three regions.
- Win rate improved to 1 in 4 within 18 months
- £62M of work secured from pre-tender relationships
- Estimating capacity redirected to higher-margin sectors
Software
Concentrating growth where it converts
B2B SaaS platform, $70M ARR
Growth had stalled at 14% while spend rose. We narrowed the ICP to three verticals, rebuilt the pipeline model with finance, and deployed AI-assisted account research for a 30-person sales team.
- ARR growth returned to 31% year over year
- Sales-accepted lead conversion doubled
- Board reporting consolidated into one forecast model
Healthcare
Evidence as a commercial system
Medical device manufacturer, 14 markets
A diagnostics manufacturer was losing tenders on documentation quality rather than product performance. We restructured the evidence library, aligned it to procurement criteria and automated compliant assembly.
- Tender win rate improved by 19 percentage points
- Evidence retrieval time reduced from days to minutes
- Consistent claims governance across 14 markets
Architecture
From portfolio to point of view
Design practice, 140 architects
A mid-sized practice competed on price in a crowded market. We repositioned around two sectors, built an editorial authority programme and introduced disciplined pursuit qualification.
- Invited commissions rose from 18% to 54% of pipeline
- Average project fee increased 22%
- Two new sector frameworks secured
Engineering
From expertise to revenue engine
International engineering consultancy, 2,400 staff
A multi-disciplinary consultancy was known for technical excellence but had under-invested in its commercial function. We restructured segmentation, introduced account-based programmes and automated proposal content.
- Qualified opportunity pipeline increased 2.4x
- Average proposal cycle shortened by 18%
- Win rate on major proposals improved by 28%
Let's discuss where your growth is constrained.
A 45-minute executive conversation. No pitch — a structured view of where commercial performance is being limited and what it would take to change it.